1. Signs Your Pillow Needs Washing
You don't need to wait for a set schedule to know it's time — your pillow usually tells you. Look out for:
- Colour — the pillow or pillowcase is starting to look yellow or discoloured
- Smell — a slightly sour or musty odour, even if faint
- Feel — the pillow doesn't feel as fluffy or supportive as it used to
If any of these sound familiar, it's time for a wash.
2. How to Wash Pure Virgin Hollow Fiber Pillows
Our Standard, Hotel, Box, Stripe, and Quilted pillows are all filled with 100% Pure Virgin Hollow Fiber, which is fully machine washable.
- Remove the pillowcase and any pillow protector, and wash these separately.
- Check the pillow for any tears or loose seams before washing — repair these first so filling doesn't escape.
- Wash two pillows together if your machine allows it, to help balance the drum.
- Use a gentle cycle, cold or warm water (never hot), with a small amount of mild liquid detergent.
- Add an extra rinse cycle to make sure all the detergent is fully washed out — trapped detergent is one of the most common causes of a pillow that feels stiff or clumped afterwards.
3. How to Wash Duck Feather Pillows
Our Duck Feather pillows need a slightly gentler approach than our Hollow Fiber range.
- Remove the pillowcase and check for any tears before washing.
- Use your machine's gentle or delicate cycle, with cold or warm water.
- Use a small amount of mild detergent — avoid fabric softener, as it can coat the feathers and weigh them down.
- Add an extra rinse cycle to fully clear the detergent from the feather filling.
- Never wring or twist the pillow to remove water — press gently instead.
4. Drying Properly
Getting the drying right matters as much as the wash itself — a pillow that's put away still damp can develop mould or a musty smell.
- If your pillow is suitable for tumble drying, use a low-heat setting.
- Add two or three tennis balls, wrapped in clean socks, to the dryer with the pillow. They help beat out clumps and restore the pillow's loft as it dries.
- If air drying, lay the pillow flat in a well-ventilated space and turn it regularly so it dries evenly.
- Don't put the pillow back on your bed, or into storage, until it's completely dry all the way through — check the centre of the pillow, not just the outside.
5. Removing Yellow Stains
Yellow staining is usually caused by a build-up of sweat and natural body oils over time — it's extremely common and doesn't mean your pillow is unclean, just that it's due a wash. Following the washing steps above, with a full extra rinse cycle, will lift most yellowing. For more stubborn staining, a longer soak with your regular detergent before washing can help lift it further.
6. How Often Should You Wash Your Pillows?
We recommend washing your pillows every 4 to 6 months. Using a pillow protector between your pillow and pillowcase will help keep it cleaner for longer, reducing how often a full wash is needed.
7. When to Replace, When to Wash — and When to Refill
Not every tired-looking pillow needs replacing — most just need a proper wash. But if you've washed and dried your pillow correctly and it's still flat, lumpy, or has lost its shape, the filling has reached the end of its life. Our full Pillow Buying Guide can help you choose the right replacement.
There is a third option people often miss. If the casing and stitching are still sound and it is only the filling that has gone, you can refill the pillow rather than replace it. Unpick a short section of seam, take out the old compressed fibre entirely, and pack in fresh hollow fibre filling — around 700g brings a standard 74 x 48cm pillow back to a medium feel. Don't simply top up the old fill; flattened fibre never recovers its loft, which is why the pillow went flat in the first place.
8. Manufacturing Expertise
Posh Tag isn't a reseller. We're manufacturers — one of the biggest pillow and cushion manufacturers in Greater Manchester, operating out of our own Base in Rochdale. Every pillow that leaves our Base has gone through a process we control from start to finish, from raw fibre to finished product.
9. FAQs
How do I wash pillows?
Remove the pillowcase, check for tears, then wash on a gentle cycle with cold or warm water and a small amount of mild detergent. An extra rinse cycle helps remove all the detergent fully.
Can you wash pillows in the washing machine?
Yes — Pure Virgin Hollow Fiber and Duck Feather pillows can both be washed in a washing machine on a gentle cycle, though feather pillows need a little extra care with drying.
How often should you replace your pillows?
Most pillows last 1 to 3 years with proper care, though this depends on quality and how well they're washed and dried. If a pillow no longer holds its shape after washing, it's time to replace it.
Why do pillows turn yellow?
Yellowing is caused by a natural build-up of sweat and body oils over time. It's very common and can usually be reduced with a proper wash, including a full extra rinse cycle.
How do I fluff a pillow?
Give it a firm shake and knead it by hand to redistribute the filling, or tumble dry on low heat with tennis balls wrapped in socks to help restore its loft.
Can you wash feather pillows?
Yes, Duck Feather pillows can be machine washed on a gentle cycle, but avoid fabric softener and make sure they're completely dry before use to prevent a musty smell.
Can you refill a flat pillow instead of replacing it?
Yes, as long as the casing and seams are still in good condition. Unpick a short length of seam, remove all the old compressed filling, and pack in fresh hollow fibre — roughly 700g for a standard 74 x 48cm pillow at a medium feel — then restitch. Remove the old fibre rather than adding to it, because flattened fibre does not regain its loft.
10. Shop the Range
Ready for a fresh one? Explore our full Pillow range, all filled with Pure Virgin Hollow Fiber and manufactured at our own Base in Rochdale. Refilling rather than replacing? We sell the same fibre loose as hollow fibre filling in 1kg to 5kg bags.
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